Map

Mapping informs and directs Criterion Ventures' other activities.  Through maps we bring to light relationships which matter to the venture's success.  Mapping is a mode of thinking around what is essential in the venture.  It plays a myriad of roles depending on the state of the venture, including highlighting challenges, informing decisions, shifting the playing field and engaging stakeholders. Pulling connections and interrelated forces into a visual context brings new insights to life.

We map diverse things.  In the course of ventures we have mapped relationships, power, money, players, social causes, language, assets, outcomes, opportunities, and social networks. 

We map continually.  There is not a "mapping" phase to a venture.  Rather mapping is a discipline which we bring with us throughout a project.  We may map at the outset to create a direction, at a point of confusion to bring more clarity.  Maps communicate efficiently and effectively.  Examples include bringing new team members up to speed quickly, illustrating to funders the leverage of their investments, or providing the relevant data to make a decision.

Maps allow individuals and groups to see themselves in the context of an idea and a context.  This picture enables them to place themselves in the mix as they wish to be seen or to play.  Such self identification can forge working relationships between otherwise estranged groups.

The maps we create enable us to continually learn about the social space.  We map by ourselves, and with talented providers who extend our capabilities. Mapping may require strategic analysis, market research, the application of new technology, or the engagement of relevant networks.