Map

Mapping informs and directs Criterion Ventures' other activities.  Through maps we convey and analyze the relationships and context in and around the venture.  Pulling connections and interrelated forces into a visual context brings new insights to life.

As we map we create a visual mode of thinking about the venture and how it fits into the broader ecosystem.  The arrangement of elements on a page, various ways of illustrating connections all can bring out deeper meaning and clearer understanding.

The processes of mapping plays different roles depending on the state of the venture. We might use mapping to highlight challenges, inform decisions, to identify how to shift the playing field, or to engage stakeholders.

Mapping may require strategic analysis, market research, the application of new technology, or the engagement of relevant networks.

One of many maps created
at the Healthcare Uncovered
Mapping Summit, December 2007