Invite

It is through careful invitation that Criterion Ventures brings together the people and organizations who will enable a venture to succeed. Inviting and evaluating input from many angles allows us to weigh not only the opportunities ahead, but the challenges we may face as a venture develops.

We invite individuals and institutions into a venture early and often, utilizing a network rooted in 500 connectors, well placed and connected people who believe in Criterion and in the value of our offering.  We create an effective network of engaged players, whether those are endorsers, customers, distributors, board members, donors, or any other group.  Strategic engagement develops buy-in, builds buzz, or allows us to avoid pit-falls.

We insure that the invitations are authentic, recognizing that these interactions form the basis of the brand experience. We execute through a web of relationships via informal and transient economic relationships such as bartering. We build trust quickly and play with a sense of openness and fairness.

Inviting can be branding, business development, sales, marketing, customer care, and partner development.