Criterion's Insights

We constructed these systems... 

We made up the rules.

The relaxing thing? We can change them.

Criterion has unique insights based on our values of grace, hospitality and invitation, our deceptively simple methodology, our history at the intersection of business and social change - and our distinct role.

Field-Building:

We work on field-building initiatives sitting in the spaces in between other markets and movements, such as the capital markets, church, and the women's funding movement. We are useful because we sit at the intersections - and are empowered to imagine differently as a result. We are discoverers - revealing places where this kind of imagination is being lived out and intermediating where we can to shape markets and make new rules.

Joy Anderson: Social Innovation Rockstar @ Yoxi, President and Founder, Criterion.

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