Criterion has the people, the experience, the connections...

and the flexibility to move initiatives forward.  We play two roles in the process of starting and scaling ventures:

Founding partners in independent ventures: We work with a partner on a shared idea where we have a significant founding equity position. Over time, equity ventures will give us passive income that can serve as early investment capital for ventures.

Retained consultants in new ventures: we work for an organization or an individual for a project based fee. Our client ventures connect us to critical work in the world, engage our core skill set of managing innovative ventures in the context of complex systems, and provide a dependable revenue stream.

Our Methodology
We launch ventures in the social change space, an activity with similarity to and distinctions from launching traditional businesses. In these particular ventures, there are five areas of activity that determine success: mapping, invitation, naming, execution and structuring.

Our Market
We work in the social change space, often in fields such as education, health, poverty, and religion.  Our clients and partners are passionate about the change they want to see in the world, independent enough to take risks to make things happen, and resourced at a level which enables them to pay for results.  They are independent business people and philanthropists, players in large non profit systems and established entrepreneurs.